There are many great ways to start selling your 3D products without actually learning to sell.
Take www.daz3d.com or www.renderosity.com as an example.

With a great product that´s niched and unique, you can sell several 100´s or even 1000´s of copies over a few years.

So how come content creators seldom make it big?

Well, the obvious reason is that you give away 50%.

But there´s a more profound reason…

See, there´s only 24 hours a day, and you can only create so many products each month.

Even with a team that produces more products in the same amount of time – you can´t release too many of them, since they will then interfere with eachother.

Well, unless you make all of them 100% unique and without competing against eachother. (Not likely, unless you´re into several niches at the same time)

Regardless, you would have to mass produce new products each month…

Yes, there´s a compound effect going on… As your store gets larger, all the “old” products will start adding to the monthly sales.

No doubt about it…

However, you´re never really free doing that…

I know I never was…

Yes, I quit my job – but only to jump straight into another rat race.

So, what am I really talking about?

Hold on, I´ll explain…

Take a closer look at DAZ 3D… Renderosity… Frankly even STEAM that sell games online.

What the people behind these websites really have done, is to create as sytem for instant delivery. It´s more than a webshop.
It´s support, a community and it´s all connected with the 3D software or in STEAM´s example – with your PC / MAC.

Now, DAZ 3D have a little over 4200 brokered products.

Compare that to creating 1. Maybe 10. Or even 50.

And, I know vendors that have well over 150 products.

So, what´s the issue?

Here´s the issue…

How much time, money and effort do you put in to create a single product?

And you get 50% of every sale – right?

How much time does DAZ, Renderosity or STEAM put – to sell the same product – and still make 50% (I don´t have the exact figure for STEAM)?

It´s probably a ratio of 1/100.

Whoa…

Yeah…

To say the least.

They make THE SAME amount of money, putting in less time, less effort and less money…

And now… Here´s the BIGGIE…

How much sales volume do you think 4200 products can create?

Quite a lot.

THAT´s the difference.

It´s UNCOMPARABLE.

Those who make it big are those who learn to sell and market.

Not content creators…

You can´t compare that to producing one or two products each month,
letting someone else market it for you.

Of course, and I repeat again – DAZ 3D and Renderosity are outstanding. And it´s a great way to start…
But it´s hard to live doing ONLY that…

And it´s even harder when you are out of control and let someone else take 50%.

Take book writers as another example. They make a percentage of each book sold.
How much effort do the publishers put compared to writing a whole book?

Probably 1/100. Or atleast 1/10.

I don´t care what the number is – it´s HUGE no matter how you look at it.

Those who learn the skill of selling, get more with less time and money.

Period.

There´s nothing more to it.

Yes, selling is an art. It´s not luck.

It´s a whole science!

It includes getting over the fear of selling, and of perfecting the skills by doing that on a consistant basis…

I would have been out of business a long time ago, if I didn´t learn to sell on my own…

I remember back in 2006, when I released my first big 3D product – the Light Dome PRO for DAZ Studio.
I was scared beyond words and I think I sat 70% on the toilet waiting for DAZ to release it.

And I sat there 90% after the release…

Ok, lets not end with THAT picture, shall we..?

What I was saying, is that I´ve learned so much since then and I can see the difference…

I´ll be opening up another blog shortly, devoted entirely to online marketing – of ANY product.
And there will be lots of tips of off-line marketing as well.

I just HATE seeing good people struggle out there!

You can learn to sell, and you WILL see the difference.

It´s just THAT big.

And the best part comes here…

Selling is VERY predictable…

Yes, you read that right…

It´s an art, and like any art – and once you learn it, you gain such powerful control, that you will fall out of your chair…

Frankly, you´ll be asking youself why you never did this before…

Does this make sense? I´d love to hear your thoughts and if you like the post – don´t forget to share it with your friends…

Thanks and until then, have a great weeked!